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To fully understand who is selling the collected information and to
elaborate on who is buying the information listed above, I'll
introduce hypothetical Corporation A to play the role of
the real company. Corp. A is a mortgage firm on the fall, not only
are they on the verge of closing shop but they have already filed
for Chapter 11 bankruptcy and are out of viable options for
recovery. As a last resort they decide to offer money in exchange
for possible loan application candidate leads. This
quickly gained momentum as the Internet was a prime place for
accumulating such information. The plan eventually imploded, but
before diving into what the outcome was, I'll elaborate on how this
truly became its own market.
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