Uninformed: Informative Information for the Uninformed

Vol 5» 2006.Sep

Next: Numbers Up: The Entity Previous: The Entity


To fully understand who is selling the collected information and to elaborate on who is buying the information listed above, I'll introduce hypothetical Corporation A to play the role of the real company. Corp. A is a mortgage firm on the fall, not only are they on the verge of closing shop but they have already filed for Chapter 11 bankruptcy and are out of viable options for recovery. As a last resort they decide to offer money in exchange for possible loan application candidate leads. This quickly gained momentum as the Internet was a prime place for accumulating such information. The plan eventually imploded, but before diving into what the outcome was, I'll elaborate on how this truly became its own market.