The Entity

Mortgage leads, referred to as leads from this point on, are nothing more than a selective set of criteria consisting of the following:

First Name
Last Name
Phone
City
State
Zip
Email
Loan Type
Loan Amount
Affiliate ID
Domain Ref.
Date

Each lead must contain at least the above criteria with the exception of perhaps Affiliate ID and Domain Reference to be worth anything to a buyer. Furthermore, the more reliable a set of leads is, the more it is worth to a buyer. A buyer? You ask. Well, financing firms are indirectly involved in this scheme; finance firms take the information you sold to them, and follow up with the people allegedly interested in buying, refinancing or applying for a home loan.

• Background
• Numbers